Hi, I'm Alex Moore

As a marketing professional, I’ve always been captivated by the way storytelling can shape a brand's identity. My journey began with a passion for understanding people and crafting messages that connect. Today, I use AI to complement my marketing strategies, ensuring I stay ahead of trends and deliver content that resonates in an ever-evolving world.

Marketing Blog Portfolio Main Image
digital marketing
marketing analytics
email marketing
seo-search engine optimization
marketing strategy
dedicated professional
performance-driven
AI marketing
marketing analytics
project management
marketing strategy
brand messaging

ABOUT ME

I’m a dynamic and dedicated marketing professional with a passion for storytelling, data-driven decision-making, and creative problem-solving. I earned my Bachelor of Science in Marketing from Purdue University’s prestigious Daniels School of Business, a top-tier institution known for producing innovative leaders and strategic thinkers. My expertise includes digital marketing, project management, and brand development across various industries.

In today's ever-changing world, I leverage the power of AI to complement my marketing strategies and blogs. By incorporating AI tools, I ensure that my marketing efforts stay ahead of the curve, enabling me to adapt quickly to emerging trends and technologies. This allows me to consistently deliver cutting-edge, data-driven content that resonates with my target audience and maximizes results.

With a strong background in marketing, project management, and strategic communications, I develop and execute campaigns that enhance brand visibility and audience engagement. I excel in content creation, competitive analysis, and cross-functional collaboration, helping organizations effectively connect with their target markets.

Beyond corporate marketing, I have a keen eye for visual storytelling through Elegant Frames Photography, Inc., my freelance photography business. This creative endeavor allows me to blend artistic expression with brand-building strategies, reinforcing my ability to craft compelling narratives both visually and through digital media.

I thrive at the intersection of strategy and creativity, always open to learning and growing through new opportunities. I'm Alex, passionate about bringing thoughtful, creative ideas to life.

About - Alex

Portfolio Hub

Transtex edge trailer aerodynamic solutions

Transtex

TRANSTEX has been serving the transportation industry for over 15 years

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Wolf's Cholcolate Shop

Wolf's Fine Handmade Chocolates

Candy shop featuring handmade chocolates and gift items, including sugar-free options

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Gatorade Sports Hydraton Drinks

Gatorade

Gatorade, one of the world’s largest sports hydration beverage companies

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Recent Blog Posts

Check Out My Blog Posts

Social Media

Social Media

Platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) allow users to connect, share content, and engage with audiences. Businesses use them to build relationships, promote brands, and expand their reach.


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Digital Marketing

Digital Marketing

Digital marketing, also known as online marketing, is the promotion of brands and products using digital channels like the internet, social media, email, and other online platforms to connect with potential customers.


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Google Analytics vs Semrush

Google Analytics vs Semrush

Google Analytics and Semrush serve different purposes. Google Analytics focuses on user behavior and website traffic analysis, while Semrush specializes in SEO and competitive research. Their effectiveness depends on your specific marketing needs.


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Mailchimp

Mailchimp

Mailchimp is an email and marketing automations platform for growing businesses. They empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content.


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Content Marketing

Content Marketing

Content marketing is used to generate leads or potential customers via blog posts, whitepapers, eBooks, and many other types of content. Content is usually developed to help leads or potential customers with answers to their questions.


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AI in Marketing

AI in Marketing

AI is transforming marketing by improving customer experiences, optimizing ad campaigns, and increasing efficiency. Marketing professionals must adapt to and embrace AI to stay competitive. This post explores how AI is reshaping strategies and why it's essential for success.


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Public Relations

Public Relations

Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue.


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SEO-Search Engine Optimization

SEO-Search Engine Optimization

SEO, or Search Engine Optimization, is the process of improving your website's visibility in search engine results pages (SERPs) to drive more organic (unpaid) traffic.


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Biggest Marketing Fails

Biggest Marketing Fails

In the competitive marketing landscape, a single misstep can have devastating effects on a brand. One wrong move, whether intentional or accidental, can lead to significant backlash. In this post, we’ll explore a few of the most infamous marketing failures from well-known brands, breaking down the key takeaways and lessons to help avoid similar pitfalls in the future.


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Marketing Analytics

Market Analytics

Market analytics helps businesses assess campaign performance and customer behavior by analyzing data from channels like websites, social media, and email. These insights support data-driven decisions that boost marketing effectiveness and maximize ROI.


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Project Management in Marketing

Project Management in Marketing

Marketing project management is a strategic approach to planning and executing marketing campaigns efficiently. It ensures projects stay on schedule, within budget, and aligned with goals by defining scope, assigning tasks, and tracking progress. With the help of tools and clear processes, teams can boost collaboration, productivity, and campaign success.


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CRM - Customer Relationship Management

CRM - Benefits, Features, & Challenges

Explore how CRM systems optimize customer relationships, boost sales, and streamline marketing. Learn about key features, benefits, and CRM challenges for businesses.


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Testimonials

Riley W-Bio Mechanical Engineer

Riley W

Bio Mechanical Engineer

I admire Alex’s initiative in problem-solving. He is always seeking innovative ways to enhance processes and drive better outcomes.

Sam G-Digital Marketing Manager

Sam G

Digital Marketing Manager

I've been consistently impressed by Alex’s communication skills. He conveys marketing strategies with clarity and works seamlessly with stakeholders.

Julie A-Product Owner

Julie A

Product Owner

Alex is an effective and organized project manager, ensuring tasks, resources, and deadlines stay aligned to meet project goals.

Cole H-Proactive Risk Portfolio Manager

Cole H

Proactive Risk Portfolio Manager

Alex excels as a marketing professinal, with precision and a keen eye for detail.

William T-CEO

William T

CEO

Alex was an indispensable member of our team, and I wholeheartedly recommend him.